In the middle of a Coues Deer hunt in Southwestern, NM Brian is venturing to Louisville, KY in an effort to meet with potential sponsors and network with industry experts. The ATA Trade Show is the archery and bowhunting industry’s LARGEST show. It’s also the industry’s MOST INCLUSIVE show. The ATA Trade Show is a member-driven event to promote commerce within the archery and bowhunting industry. Owned and operated by the ATA, the show is closed to the public and is an order writing event.